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Rock artist Grandson basks under stage lights. Photo courtesy of Grandson.

Millennials could be a massive force in the upcoming election — if they show up at the polls in greater numbers. According to the Pew Research Center, only about 22 percent of eligible voters aged 18 to 35 voted in the 2014 midterms. Gen Xers, Baby Boomers, and “The Greatest Generation” all do a better job at voting at rates between 40 and 60 percent.

The organizers of this weekend’s “Rock the Polls” concert in Newhall have been working hard this election season to boost those numbers.

Co-founder of activist group CA25 United for Progress Philip Germain tells us that the concert is as much an opportunity to reach new young voters as it is a celebration of the organization’s success this year. “This concert caps off a program that has worked across the district to register over 2,500 students,” Germain said. “It is amazing to see so many in the entertainment world willing to donate their talents to make events like this possible.”

The lineup for this weekend’s event features three politically-motivated artists from across the music spectrum: Grandson, Karmic and Lone Kodiak.

Headliner and Billboard charting artist Grandson is not shy about making his views on the current political climate known. “Voting and youth empowerment are causes I found myself more and more dedicated to as I watched our political landscape distort itself over the past 2 years to look less and less like the America I, and the young people I’ve met across this country, believe in,” Grandson said. “I believe that, through our collective apathy and indifference, we have sent a clear message to the environment, to our sick, to our suffering, and to our fellow Americans at their lowest: we simply don’t care enough to advocate on their behalf. That ends now. That ends this November.”

Los Angeles-based, dual female-fronted electronic pop group Karmic says they are excited to motivate people through their art. “We are grateful to be able to use our music to encourage people, especially young people, to vote,” the duo said. “This is our future on the line. People need to understand how important their votes are and need to be informed about the people who are running and what their views are. Every vote counts.”

The event will also feature ambient rock trio Lone Kodiak, which released a new EP just last week. Lead guitarist and singer Dainéal Parker has a history of activism and currently works in the animal rights community as a result of his experience as a diver at Sea World in Orlando, Florida. In addition to animal rights organizations, Lone Kodiak has committed to donating 10 percent of their earnings to RAINN (the Rape, Abuse & Incest National Network) and recently organized a fundraising concert to support March For Our Lives.

The “Rock the Polls” concert is this Sunday, Oct. 21 from 7 p.m. to 9 p.m. at the Newhall Family Theatre for the Performing Arts. Entry will be free. Students are encouraged to bring valid student identification to check registration status or register to vote.

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Article Name
Grandson, Karmic and Lone Kodiak come to Newhall to boost local youth vote
The “Rock the Polls” concert is this Sunday, Oct. 21 from 7 p.m. to 9 p.m. at the Newhall Family Theatre for the Performing Arts.
Publisher Name
The Santa Clarita Valley Proclaimer
Lee Uber

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